This Starbucks Clover Reserve Store is located at a beautiful site in the heart of Prague, near the Mustek metro station and opposite Prague City Hall.
Situated in a historical building, we set out to create a welcoming environment, with a rich bar framed by warm wooden walnut panels that feature prominently in this store, defining the bar as the central focus. Elsewhere in the store accents of copper and a repetition of wood from the bar establish a contemporary design language with industrial flourishes, presenting a coffee forward environment, giving customers a lively and elevated in-store experience. Corrugated copper around the Reserve area provides a spectacular end piece to the bar, projecting the theatre of coffee vibrantly through the store front glazing and out to the street. Artworks were installed in collaboration with artists from our market lending an artisan and hand crafted feel. These, in collaboration with the terrazzo flooring and modern furniture pieces present an updated take on the “Third Place”, enticing customers to linger.
2018 / Starbucks EMEA
Role: Design / Project Manager
Designer: Telma Caldas @ loom atelier